"Lyftd Clothing Company is a SmartWear brand that focuses on creating meaningful products that are well-designed thoughtful and inspiring. "
With thoughtfulness in mind it is very perceivable that this brand is not for the weak minded. Created in 2010, this Georgia brand aims to appeal to a more intellectual demographic of free thinkers, who are more concerned about reaching a higher level than what's happening among surface level beings. I really dig this brand because as free thinkers, it is nice to have a reminder that what you are doing is right and this brand can provide you with an addition to your wardrobe that could serve that purpose. With products like their Atlanta Brains tee and their beanies and hoodies embedded with Lyftd's flying brain logo, their designs were created with more than just fashion in mind. The inspiration behind this brand comes from a very special place founder Malcolm Saywer explains,
" The familiar brain with wings logo is something that has been with me since I was a child. I used to daydream and imagine that my brain had wings and it could quickly travel through time and space. I would often picture myself in significant dates in the past, visualize my future self, and visit famous landmarks across the globe, all while sitting at my desk in class. So when I turned 18, I had someone materialize the brain with wings with the intentions on getting it tattooed on my forearm. Once I saw it [...] I took the money that I had saved to get the tattoo and instead spent it on my first box of shirts and promotional items."
#LyftdCommunity
(@KakeTheGreat)
